Данная работа посвящена механизмам, с помощью которых путинской пропаганде удается завладеть людьми из разных информационных пузырей, аудиторий, социальных контекстов и позиций. Автор подчеркивает, что внутренняя сложность и противоречивость лояльной Путину аудитории Путина преуменьшается или полностью игнорируется. Следовательно, и причины войны и ёе смысл не имеют единого для всех россиян объяснения, которое можно было бы опровергнуть набором фактов.
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